As my wife likes to point out, leave it to a guy to put his face, his last name AND his first name on his damn label.

My designer, Todd Hauswirth, told me that he was trying this laurel-leaf portrait logo thing that just called out for a stupid Latin phrase. I had a hard character limit, so it actually took awhile, but I finally google-translated my way to "Stultus In Bonum," which started out in English as, roughly, "The right kind of stupid," and when back-translated from Latin came out as "Fool For Good." Ding ding ding ding!!!!

Creating these Instagram posts was easily my favorite thing about Calvit's Shrubs. I did hundreds of them, promoting farmers market appearances, drink recipes, promotions, and just general snarkery. Here's a selection.
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