I love design writing. This is a small sample of stuff I've named or written packaging for.
Coca-Cola product that I named. Eventually launched in I think 12-15 countries?
Stroh's product that actually launched in several markets.
Coca-Cola product that I named that came thiiiiiiiis close to actually launching. Focus groups were not fans.
Please note the license plate: TANKONE. On a Mini Cooper! Get it?